Kimball's Soul-Seafood Fusion
The creativity here was for interactive banners that have a level of "personalization/customization" in them to help communicate the Park Hyatt theme of "Luxury is personal". Created a mock up for the 300x250 unit.
The objective for this static mock up was to position the brand as the preferred luxury and market leader. IN addition , increase the brand awareness, focusing on the brands positioning of "Luxury is Personal” to drive incremental revenue andLeverage Park Hyatt Assets of Culinary, Art and Design, and bespoke experiences. The target was adults, and seasoned travelers, with an average age of 45 and an income of $250K+ who were looking for unique experiences. They have strong interest in food, wine, arts, design, and fashion as well as looking for A customized and personalized experience.
What needed to be communicated was a “Luxury is Personal” feel. This WAS key. Park Hyatt delivers and tailor-makes memorable hotel stays with a focus emphasizing that everyone is different and one person’s view of luxury can be very different from someone else's. Park Hyatt is understated luxury, elegance and sophistication.